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About

I’ve helped build brands at pivotal early stages by blending strategy, storytelling, and hands-on production. My experience spans beauty brands like MERIT, celebrity-founded fashion

brands such as KHY, and most recently Lil Luv Dog — a pet care brand launched in 2025.

 

I specialize in social-first content strategy, launch storytelling, and creator partnerships, working closely with founders and high-profile talent to build elevated, culturally relevant brand worlds. Based in Los Angeles, I’m passionate about work that lives at the intersection of creative direction and execution.

Social Strategy

  • Content and social strategy

  • Launch planning 

  • Narrative development

Content Creation

  • Short-form video

  • Still and BTS

  • On-set direction

  • Creator partnerships

Production Management

  • Founder and talent collaboration 

  • Content calendars and rollouts

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